Social media has blurred the already fine line between work and personal lives. In an ‘always on’ world is privacy a thing of the past? Major advances in technology are always accompanied by claims that they herald fundamental social and economic change, either positive or negative. We are constantly confronted by headlines claiming social media is revolutionizing society, from the way we shop to the way we work; that it is ushering in a ‘brave new world’. Many argue that social media has the potential to entirely change our relationship to work and employment. However, many of the issues concerning social media use in organisations are not new. They are based on the much older common law duty all employees have to act in good faith towards their employer. Legal issues concerning employee behaviour on social media, such as comments posted on personal accounts that damage an employer’s reputation, are becoming more common. So, while the issues have not changed, the media employee
Knowledge is power. We all recognize this saying but few understand the empowering role social media has played. Through social media, anyone online is empowered by an unrestricted flow of information to add to their knowledge bank. In today's world, it is undeniable that social media plays an important role in impacting our culture, our economy and our overall view of the world. Social media is a new forum that brings people to exchange idea, connect with, relate to, and mobilize for a cause, seek advice, and offer guidance. Social media has removed communication barriers and created decentralized communication channel and open the door for all to have a voice and participate in a democratic fashion including people in repressive countries. This media outlet accommodates a wide variety spontaneous, formal, informal, scholarly and unscholarly writings to flourish. It enables common interest based groups such as students to work in a collaborative group projects outside of their